Turmeric has long been a staple in kitchens and traditional medicine cabinets. But, these days, it’s having a serious glow-up – not just in your latte, but in your beauty routine, recovery stack, and even your skin care. Sabrina Carpenter swears by it, Tom Hardy invested in it, and TikTok users flood the platform with #curcumincontent.
Close to home, Kurk is a clean, high-potency curcumin product delivering turmeric’s most powerful compound in a potent liquid form. One backed by science and built for fast absorption. Created by father-daughter duo Bill Moss AO and Natalie Cooney, it’s a product born out of personal need, medical research, and an unwavering belief in the power of nature.
“As a strong advocate for natural solutions, I’ve always believed in the power of natural products to enhance well-being and promote better muscle function for everyone,” Natalie says.
Former Macquarie Bank exec turned philanthropist Bill Moss received a diagnosis of FSHD (Facioscapulohumeral muscular dystrophy). The condition that sparked a new mission for his family. In 2007, he founded the FSHD Global Research Foundation, now chaired by Natalie, to fund global research into muscle health and regenerative medicine. Through their work, they began exploring curcumin’s potential – not just as a supplement, but as a solution.
“Watching my father live with FSHD deeply shaped my passion to create a product that could help reduce inflammation in the body,” Natalie shares. “Initially focused on those living with rare diseases. This mission soon expanded to include the wider community suffering from all inflammatory conditions.”
They didn’t just whip up a turmeric tonic and call it a day. “Kurk was built upon two key pillars, technology and the desire to help people,” says Natalie. After privately funding early-stage R&D, the team commissioned a custom lab machine equipped with a rapid-spin mechanism to crush curcumin into nano-particles, improving its bioavailability dramatically.
“Curcumin, in its natural crystal-like molecular form, is poorly absorbed by the body,” Natalie explains. “We then used plant-based ingredients to create micelles that surround the hard crystals. This allowed them to effortlessly mix with water and be absorbed into the cell wall.”
In short? This is turmeric – but turbocharged.
Natalie’s own family used the earliest versions of Kurk. “Before mass distribution, the use of Kurk was deeply personal,” she says. “We commissioned a machine and started by experimenting with multiple products, including curcumin, omega oils, antioxidants, and vitamin D.” They even trialled a topical skincare line using the same nanotech approach to deliver curcumin through the skin.
Others soon took notice. In fact, wellness entrepreneurs and Natalie’s best friends Trent and Harry, initially the brand’s largest wholesale clients, were so impressed that they offered to acquire the technology and move operations to the UK for international expansion.
But what really sets Kurk apart is its bioavailability. In a sea of turmeric pills, powders and potions, the body absorbs very little—most pass straight through the gut. Kurk’s advanced delivery system works differently. “The key to creating a truly effective curcumin product lies in its bioavailability. By using nano-particle technology, we can target inflammation at an epigenetic level,” says Natalie. “We knew that to truly address inflammation, we had to focus on the cellular level.”
The results speak for themselves. From glowing skin and improved recovery to calming chronic inflammatory conditions like arthritis, eczema, and rosacea, Kurk is redefining how we think about turmeric. And, transforming it from a spice to a serious wellness tool.
“What excites me about Kurk is its ability to make a real, positive impact on a global scale,” Natalie says. “It not only helps individuals in pain and families seeking better health, but it also increases antioxidants, boosts brain function, and improves skin health. And, it has no nasties!”
It’s also a legacy project in every sense of the word. For Natalie and Bill, Kurk is about more than health. It’s about impact.
They take pride in driving real, lasting change. “Whether through their work at Boston Global, the FSHD Global Research Foundation, or wellness initiatives like Kurk, they continue to make a lasting difference in health and wellness globally.”
Their vision is bold and beautifully simple: healing through nature, powered by science. And , with Kurk they just might have bottled it.
This story was originally published on The Carousel.
